Blogging is a great way to build a reputation and then to use that reputation to accomplish the goals that you have set for yourself. But like start up businesses it is common for a blog to get started, be starved for readers and then die out. And one way to avoid that fate is to make your blog genuinely informative. And if you have a nice template for writing an informative blog post then it becomes simple to inform people about issues, products and services. And i want to show you one such method that works very well. And this uses the FAB approach. In a FAB approach the F stands for feature, the A stands for advantage and the B stands for the benefit. It is a simple and elegant way to present information that the reader finds is very easy to digest. Let me illustrate with the help of an example. Say you want to inform people about a car aftermarket product called cold air intake.
In the FAB method first I must mention the key feature of cold air intakes. And that is its ability to get cold air quickly and directly to your car’s engine without allowing it to heat up much at all in the engine compartment.
Next I need to tell you the advantage that is the result of this feature. And the advantage is since now the engine gets cold air which is denser than hot air, more air gets into the combustion chamber, which means more oxygen is available for burning the fuel and so the fuel gets burnt more completely. Finally I should tell you about the ultimate benefit that you derive. And that is that with better fuel burning you get more power in every stroke of your car’s engine and you get better fuel efficiency as well. This method makes it easy to write informative articles and to read them. And your blog will be able to spread knowledge efficiently. So next time you are thinking about a blog post, try out the FAB method. Happy blogging!
Author bio: Louie Liu has been in the car aftermarket products industry for more than 7 years. He specializes in body kits, headlights, cold air intakes & other aftermarket products. You can learn more about at his site www.ilovebodykits.com.