In our constantly wired world, we are constantly looking for better, faster and smarter ways to communicate. Communication technology has advanced with amazing rapidity over the past decade or two. Let’s look at four communication advancements that have completely changed the way businesses operate:
1. Smartphones I know, this is an obvious one, but it really has to be at the top of our list. We all know that smartphones allow us to have our essential computer files and phone with us 24-7; it’s the virtual equivalent of sitting at our office desk without ever taking a break. However, creative use of a smartphone goes much further. Here are just a few applications:
- Capture ideas: During a meeting with a client, an idea for a new project or product comes to mind. Use your phone to capture the idea and send it to your team.
- Track your time: Use your phone to keep an accurate record of billable time or time spent on different projects so you can accurately access costs.
- Follow your inventory: Apps exist that give you access to real time inventory numbers. With this information you won’t make promises you can’t fulfill.
- Be artistic: There are numerous apps for photo manipulation and drawing/painting. When you get the inspiration for that new logo or label, capture your idea.
2. E-Book readers The boom in e-readers has completely changed the face of publishing. Business hasn’t yet fully embraced or capitalized on this technology, but it’s easy to see that product literature and corporate information can easily be converted to the various e-reader formats. Company reps often give books away to their clients. With e-books this process can be made much easier and more economical.
3. Social media
If there ever was a “catch all” phrase in the world of technology and computing, it would have to be “social media.” It’s everything from a 140-word tweet to in-depth wiki sites. It also includes blogs and sites like Facebook, of course. Business professionals are developing creative and compelling new ways to make these tools part of the customer relationship management arsenal. They are a great way to keep in constant contact with customers, learn about their needs and preferences, and let customers know that their input is valued.
4. Graphic, media and presentation software
Ever heard of Genigraphics? It was a graphics machine that took up a small room and could output images to film. It paved the way for companies like Corel and Adobe, which quickly made the Genigraphics machine obsolete. Today, virtually everyone can create effective media presentations and they can be displayed in a variety of ways. PowerPoint and similar software packages can create presentations for viewing in trade show booths, uploading to Youtube and emailing to your grandparents. Communicating via this marriage of words, images, graphs and movies was something only Fortune 500 corporations could afford not too long ago. Does your business have a Youtube channel? Many companies are finding it a great way to communicate with existing customers as well as draw in prospects. Are you taking advantage of these communication technologies to their maximum potential?
About The Author: David Ching is a marketing strategist for EQA Office furniture, a San Francisco based office furniture retailer. EQA offers office chairs, cubicles, conference tables, workstations, receptionist desks and more. Package pricing and free 3D virtual walkthroughs are available on their website. Find EQA on Facebook.