You may have your own reasons to feel happy about the Google’s Personalized Search or be unhappy, but you will have to contend with it. It is going to be amongst us for quite some time until something better takes over. Though it is already sophisticated as of now, you can expect it to get better still in the days ahead. What sets personalized search apart from the generalized search? In layman terms it means what you see is not what others will see for the same query. How, Google can do it is not our immediate concern, but that it can do it is what matters most as of now. That Google can do it is serious enough for SEO practitioners to sit up and start thinking. It can also mean that no SEO work, however well done will have an effect on the ranking. Does it mean that Google has put the last nail on the coffin? No, certainly not, at least for now. The basics of doing SEO are still there, and as a webmaster you will still have to do SEO work, but with some honesty, and that is all to it. Google will not want to see SEO dying, because they are the ones who created it. Google in reality is only trying to give its users a better experience. That is all. You should not be perturbed about the personalized search unduly, because there are enough reasons to believe that only the first page has substantial variations and overall they remain the same in most instances. Here are some tips you may want to try to be ranked better during a personalized Google Search. Most of them have been repeated over and over, but repeating it once again will remind you about its importance.
- Keep your content relevant to the title. When you create content, there is generally great pressure on the writers to insert keywords here and there, to which you should never succumb. Let the articles you write contain keyword phrases, but don’t use them out of context for the sake of using them. If you think that your articles will be better off without the keywords; then let it be that way. Your readers will decide your website future; don’t let the control go into search engines hands.
- Google cannot really read or understand your content; all it does is see a pattern in the way you are using words. Guessing the algorithms is not a practical way of dealing with search engines, and more so with Google. To beat them at their game, keep no pattern, let the machines at Google work harder if they want to see any. That you can do, if you write for the users and not for the search engines. In fact that is what Google too keeps telling webmasters and content creators.
- Make bookmarking easy for your readers. Google is possibly using the bookmarking feature as a means for personalizing searches. You can possibly get a better ranking in personalized searches each time someone does a book marking. Though farfetched, it can possibly help you in your quest for a good rank.
- When doing SEO, even the honest ones, Google may not be just depending upon your content at your page alone. It is possible that Google is also looking elsewhere in the Google news, Google local, Google products, and Google image and Google video sections before it does the rendering. So try if you can be present there too.
In sum total it is always the same – create honest content, don’t try black hat tricks, and don’t write to satisfy search engines, even though you may be tempted into doing just that.